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the Magazine of the National Apartment Association

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September 2015

Chairman's Message


By Tom Beaton, CAPS, CPM — September 2015


NAA is on a mission and it has the brand and new logo to back it up.

On this month’s cover, we proudly display our new logo. In this issue, we describe to our growing membership how NAA hopes to improve while moving forward during these unprecedented good economic times for our industry.

NAA President and CEO Doug Culkin explains it best.

“As NAA has launched successful initiatives that encompass so many different aspects of our industry around the globe, we realized that NAA has truly changed—and for the better. Our old logo no longer conveyed the essence of who we are and where we are going. It portrayed a narrow, very literal focus on apartment buildings. That’s just not who we are.”

I certainly agree.

Our new identity reflects how NAA’s expertise has grown exponentially to keep up with a rapidly changing global marketplace. And, finally, our new identity shows our commitment to identifying and meeting your needs proactively and together—as a trusted partner, connector, advocate and leader.

We believe NAA’s new brand identity now reflect those promises to you.

Here’s our mission:

National Apartment Association (NAA), America’s leading voice for the apartment housing industry, provides members with the best range of strategic, educational, operational, networking, and advocacy resources they need to learn, to lead and to succeed.

Furthermore, our mission is to enable every single one of our members to fulfill his or her professional goals with great competence, speed and the highest standard of ethics. We will continue to provide the best value of an  professional organization by consistently offering the greatest tangible returns.

To learn more about our new logo and mission statement, visit “We Lead the Way Home.”

Included this month, too, is a special supplement about our upcoming MAXIMIZE: 2015 Multifamily Asset Management Conference, which is Oct. 12-14 in Amelia Island, Fla. We report on innovative approaches that apartment communities are using today and will be in the future with regard to asset management and revenue management.

To register, visit the conference website or look for the ads in the supplement. I hope to see you there.

This issue also reports on other operational and management trends, such as “Gender and Sexual Identity Terminology: An Apartment Manager’s Guide”; maintenance training videos with “Catch These Tech- Friendly Maintenance Videos;” marketing at a newly acquired community, “Mastering the Property Management Digital Takeover"; and others....