If you’re a regular on Twitter, keep your eyes peeled this April for “selfies” from Winthrop Management in Texas celebrating RPM Careers Month.
Winthrop employees plan to take photos—-some with personalized signs about memorable experiences they’ve had as property managers or why they love the profession—and then post them online with the hashtag #RPMCareers.
This social media blitz is just one way that companies across the country will mark RPM Careers Month in April.
The month-long campaign will raise awareness about our industry and encourage potential job applicants to learn more about careers in RPM.
NAAEI has created an online toolkit for the campaign, with details on a nationwide selfie challenge, sample emails to inspire your staff, and shareable social media content and graphics.
“It’s important to celebrate RPM Careers Month because it’s celebrating everything we are and everything we do, day in and day out,” says Kim O’Keefe, a Dolben Company property manager in Massachusetts.
O’Keefe and her colleagues will participate in the selfie challenge and also raise awareness on other social media sites. She plans to attend nearby kickoff events and tie in RPM Careers Month efforts with one of Dolben’s resident appreciation weeks. She envisions a photo booth, a car wash, breakfast-on-the-go, a pizza party and a coloring contest for kids.
“It’s the industry I fell into by chance, but happened to fall in love with it along the way, and that is always worth celebrating,” O’Keefe says. “I found such a passion in this line of work that I love being able to give back to others by introducing them to this, too.”
Greta Schneider, Vice President of Talent at Alliance Residential Company in Phoenix, says her company is jump-starting RPM Careers Month in February with more than 50 events across the country—in Atlanta, Tampa, Salt Lake City, San Jose and beyond. Schneider says Alliance is focused on reaching college students and recent graduates through on-campus events like “Careers & Coffee.”
The company will also hold “Twitter Office Hours” to engage potential candidates on social media.
“It is important to give candidates/students a very transparent and authentic picture of our industry,” Schneider says. “The industry has changed a great deal over the years, and we need to update the perceptions that may be tied to property management.”
How will you and your team make a splash during RPM Careers Month?